FUJIFILM STUDENT AWARDS-Introduction

This is a 4 week project, in which I will produce at least one image to enter into the competition.

The Brief

Fujifilm Student Awards 2012

Fujifilm Student Awards 2012 The theme for the Fujifilm Student Awards 2012 is 'Extreme'.

‘Extreme’ encompasses many things: 
Sports, action, adrenalin, weather, wealth, poverty, heat, cold, passion – the list goes on…

The brief is to capture the word ‘Extreme’ in a photograph.

You may decide to shoot a series of images, but the judges will be looking for a single image as the winner. Please feel free to submit your series as single images. There is no limit to the number of entries you can send in. The judges often look for images that stand out from the crowd and really push the creative boundaries. Copy-cat and look-alike shots from previous years or other competitions are not usually given high marks. Take the brief as wide as you like but try to show the benefits of shooting on film, rather than digital. The Fujifilm Student Awards aim to showcase silver halide film at its finest.

Shooting on film encourages a 'quality not quantity' mind set. Aim to get everything right before pressing the shutter; to achieve the perfect image that doesn't require post production.

Experiment too with different emulsions... traditional black and white, black & white CN (C41 process), colour negative and colour transparency. The slower speed of Velvia 50, for example, will provide exceptionally sharp and punchy images capable of great enlargement, whereas high speed emulsions will give a nice grain that can be exploited for effect. Cross and Push processing E6 film is also another great way to achieve something different.

(Taken from the FujiFilm website) 

Prizes

Fujifilm Student Awards 2012

The overall winning photographer will win: £200 worth of Fujifilm film, a professionally produced portfolio courtesy of Metroprint, a Trophy and the title Fujifilm Student Photographer of the Year 2012. The winner will also receive 12 month's mentoring from the team at Metroprint.

Up to 30 Merit runner-up winners will each receive 10 rolls of Fujifilm film.

College Prize: Certificate and £200 worth of Fujifilm Film

Up to 30 Merit winners will each receive 10 rolls of Fujifilm film.

The Fujifilm Student Photographer of the Year 2012 is kindsly sponsored by Metroprint who will be providing the winner with a portfolio and a year's course of mentoring.

This mentoring will be carried out by Steve Macleod and Lisa Craegh from Metroprint.

As Creative Director for Metro Imaging in London, Steve has been at the forefront of photographic imaging for nearly twenty years, collaborating with a vast network of clients, he was awarded with a fellowship of the RSA in 2004 for his commitment to his industry.

Internationally recognized as one of the most creative photographic printers of his generation, Steve also keeps himself busy by curating; commissioning and lecturing in Photography both in the UK and abroad. He is currently and Associate Professor at AUD in DUBAI; life member of Frontline Club and a Photovoice Ambassador. Steve is also a practicing artist and is represented by Atlas Gallery in London.

Lisa Creagh specialises in Marketing strategy and planning, with project managing at all levels from web- restructuring and design, copywriting, print management, photography buying, exhibition and events production to google adword campaigns and networking.

She has worked in the grey area between digital imaging, photography and fine art for fifteen years in guises as various as Marketeer, software trainer, lecturer and artist. This exchange between fields has given her valuable insight into the intersection between verbal and visual communication and a combined understanding of photography and marketing.

Her own work, which is involved with debates around new technologies has drawn her into the specialism of converting old industries into new but she still regularly delivers talks on marketing strategies for artists, most recently for Red Eye in Liverpool. Having founded the Brighton Photo Fringe in 2003, she has extensive knowledge of public, as well as private financing for art projects.

(Taken from the FujiFilm website)